From a Country Life UK online article:
Having established our Simply Sartorial collection that offers a rainbow of strong, confident colours – and which remains our best seller – we have taken a playful approach to patterns and textures. We have added jacquards, herringbones, merinos and cashmeres to the range.
Our view is that it’s the small things that make a big difference; we firmly believe that buying online can also be a luxurious experience, so we maintain the same approach to every aspect of what we do, from customer service to packaging in which your socks arrive.

The London Sock Company was built on a belief that good socks can inspire confidence. Seriously. At LSC, we believe that pulling on a great pair of socks in the morning has the power to transform not just your style, but your state of mind. Our founders created this brand in 2013 to help modern gents embrace their personality and be inspired to be the best version of themselves.
https://www.londonsockcompany.com/about/
Read more at: https://www.countrylife.co.uk/promoted/transformative-power-really-beautiful-pair-socks-207802#1M3tUaxwKFrgHOXH.99
Our results further suggest that optimism is specifically related to 11 to 15% longer life span, on average, and to greater odds of achieving “exceptional longevity,” that is, living to the age of 85 or beyond. These relations were independent of socioeconomic status, health conditions, depression, social integration, and health behaviors (e.g., smoking, diet, and alcohol use). Overall, findings suggest optimism may be an important psychosocial resource for extending life span in older adults.
Scientists are beginning to understand why Alzheimer’s disease affects more women than men and why the disease seems to progress more quickly in women’s brains.