Tech ownership among older adults is growing with no signs of slowing down.
• For many devices, adoption among adults ages 50 and older is comparable to younger generations. Adults ages 50
and older are adopting smartphones, wearables, home assistants/smart speakers, and smart home technology at
nearly the same rate as adults ages 18–49.
• Younger adults have abandoned tablets, but older adults are adopting tablets at an increasing rate: More than half
(52%) of adults ages 50 and older own a tablet.
• Once adopted, usage of smartphones, wearables, tablets, home assistants/smart speakers, and smart home
technology is high with most owners using their technology daily.
While older adults are highly engaged with their devices, many are not using the technology to its full potential.
• Adults ages 50 and older are using smartphones and tablets to maintain social connections, find information, and for
entertainment, but only a few are using their device to automate their home or conduct transactions.
• Engaging in social media is one of the most common uses of a tech device (e.g., computer, tablet, or smartphone).
• Though 49% claim to own a smart TV, only 42% are using streaming or online options to watch shows.
• Nearly half (46%) of all smart home assistant/smart speaker owners do not use their device daily.
“Demand for 55+ housing remains solid, as demonstrated in the surge for 55+ rental demand,” said Dietz. “Builder sentiment for the for-sale 55+ housing market also remains in positive territory, supported by low inventory of existing homes. However, it is being constrained by development costs and their impact on affordability.”