From a Rolling Stone Magazine Interview (April 22, 2020):
Well, in 1970, things were vastly more limited. We had three dominant television networks, and also public broadcasting. We had a handful of national newspapers and the wire services. News magazines were much more important than now. That was pretty much it.
Denis Hayes is the Mark Zuckerberg of the environmental movement, if you can imagine Mark Zuckerberg with a conscience and a lot less cash. Like Zuckerberg, Hayes dropped out of Harvard to start an eccentric and unpromising venture. Zuckerberg’s was called Facebook, which he launched in 2004; Hayes’ was called Earth Day, which he founded in 1970.
Hayes is a child of the Sixties. He grew up in a small town on the Columbia River in Washington state, where his father worked in a paper mill and Hayes saw firsthand the toxic consequences of the collision between industry and nature: dirty air, spoiled streams, dead fish. He drifted through college, bummed around in Asia and Africa, and thought deeply about the role of humans in the natural world.
The album was rumored to be originally titled Look, but the title was changed to In Through the Out Door as a nod to the band overcoming their struggles. (“That’s the hardest way to get back in,” Page said). 
After a dramatic intro set to “The Star-Spangled Banner,” the band kicked off with “Street Fighting Man,” a song Keith Richards recently told Rolling Stone “
Boomers Daily 