Steve Tidball is the CEO and co-founder of Vollebak, a men’s outerwear label launched with one question: what does the future of clothing look like? Steve and his brother Nick dreamed up the brand while running ultra-marathons in extreme conditions. Today, leaning heavily on science and technology, their team creates pieces from materials most have never thought to use, from titanium to graphene.

The Indestructible Puffer is made from Dyneema which is the single strongest fibre known to man today. If you’re into chemistry, it’s an ultra-high molecular weight polyethylene that combines extreme strength with very low weight. On a weight for weight basis Dyneema is up to 15x stronger than steel and 40% stronger than high-strength aramid fibres. While it’s often used as a composite – an ingredient added to other materials to make them exceptionally strong – the entire outside of this jacket is made from 100% Dyneema.

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