From a Food and Wine online article:
But it’s Beaujolais Nouveau that he is most famous for, the annual celebration, on the third Thursday of November, of the first red wine to be released from the region. It’s a tradition that dates back to the 19th century, but his efforts played a definitive role in making it the international celebration it is today, so much so that he was known as the “king of Beaujolais.” Over the years, Les Vins Georges Duboeuf has expanded their Beaujolais Nouveau offerings to include a rosé and a Beaujolais-Villages Nouveau (which was particularly lovely this past year, and is still drinking beautifully).
There are a handful of names in the world of wine that have broken through the barriers of the business and come to signify an entire region, or style or more elementally, the deeply felt joy that drinking it evokes. Georges Duboeuf, who passed away on January 4, at home in Romanèche-Thorins, managed to achieve all three—and then some.