Outdoor Recreation: Why ‘Polaris’ Is Going Electric

Polaris Inc. is a dominant player in the off-road vehicle market, selling top-of-the-line ATV’s, snowmobiles, and utility vehicles, among others. Unlike many other companies, Polaris saw its revenue increase in 2020 thanks to an unexpected boom in powersports and increased interest in outdoor activities. While it rides this high, however, some doubt how long it can last. In the past year, Polaris has begun expanding its electric vehicle line-up, hoping to gain some further momentum from the rapidly-growing market. However, some analysts are skeptical of the company’s ability to push into the electric space, which may be challenging given consumer hesitation regarding comparative performance, as well as fierce competition from other leading brands.

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