Culture & Photography: “Granado – Rio De Janeiro” The Legendary Brazilian Apothecary (Assouline)

Granado Book by Hermes Galvao AssoulineSince it first opened its doors in Rio de Janeiro in 1870, Granado has remained true to its founding mission: to concoct local, natural remedies and cosmetics, crafted from flora of Brazil. Such a formula is responsible for Granado’s endurance through time and its current standing as Brazil’s oldest pharmacy and apothecary. 

This stunning and fascinating addition to Assouline’s Legends Collection chronicles Granado’s triumphant transformation from a small Rio shop into an international brand lauded for creating sustainable and stunningly-packaged products made from plants, herbs and flowers native to the region.

Granado Book by Hermes Galvao AssoulineToday, Granado has three boutiques in Paris and a significant online presence in Europe; but the story of Granado’s rise begins with the tale of one man’s singular vision. At a time when medicines used toxic substances such as mercury and arsenic, José Antonio Coxito Granado began to develop natural alternatives that would quickly revolutionize the world of pharmaceuticals in Brazil. In a text enlivened by more than 200 images that capture the bright colors, botanical terrain, and vibrant aesthetics of Rio, writer Hermés Galvao traces the brand’s history, from its modest roots to its time as the Official Pharmacy of the Brazilian Imperial Family and its eventual growth into a global brand under a new family’s ownership. Featuring an illustrious cast of characters and overlapping with some of the most influential eras in Brazilian history, the story of Granado is a tale as rich as the land that yields its products.

Hermés Galvão was born in 1975 in Rio de Janeiro. He is the author of Como Viajar Sozinho em Tempos de Crise Financeira e Existencial, published in the Brazilian market in 2016. He was a columnist for Vogue Brasil for five years and contributes to GQ and Casa Vogue, writing about travel and urban behavior around the world. Galvão conducted the image research for Assouline’s 2016 title In the Spirit of RioGranado is his his first book for Assouline as a writer.

Bruno Astuto is a Brazilian journalist and has been contributing to Vogue Brasil for more than a decade. A worldwide ambassador of Brazil’s fashion and lifestyle, and a bibliophile who owns more than 10,000 books, he is the author of several books, including Catarina de MédicisSomos Todos Iguais, and In the Spirit of Rio.

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