From an Interactiongreen.com online release:
…the Yō no Ie re-imagines a life in suburban-rural areas, rather than urban-suburban. This reflects quiet yet significant social changes – or rather, shifts in life priorities of people and how they define happiness. In the 20th century, when society was excited about economic growth, everyone dreamed of living in cities, working at big companies by navigating a world of fierce competition, either spending an eye-popping amount of money on a small urban condo that quickly became a norm, or traveling hours to commute from a more affordable home in rapidly sprawling suburbs.
MUJI House released the “陽の家 (Yō no Ie, or Sun House)” in September, 2019, its 4th product since it debuted the “木の家 (Ki no ie, or Wood House) in 2004. Upon the release, they opened its model house at a glamping site called “Forest Living” in Isumi-City, Chiba which is about a 2-hour drive from Tokyo.