Like craft beer, craft chocolate is hip. The more exotic the cocoa, the more popular the end product. Craft chocolatiers comb the jungles of the Peruvian Amazon in search of cacao varieties that have never been used in chocolate production before.
Their prospective buyers belong to a select group of connoisseurs with a taste for exotic cocoa beans. Aside from satisfying people’s craving for luxury, craft chocolate makers are also working to create positive change. They’re helping local cocoa farmers document the widespread impact of illegal deforestation, the drug trade, and large agribusinesses on the lives of the indigenous population in Peru’s Amazonas region. Will craft chocolatiers succeed in getting consumers to shell out more money – enough to ensure cocoa farmers‘ livelihoods? Can they get chocoholics to develop a craving for high quality, organic products that also support environmental sustainability?