https://www.youtube.com/watch?v=AnhzGUcENWo
It’s “Groundhog Day” all over again as Jeep brand debuts a Big Game spot starring Bill Murray (in his first-ever national television commercial). But this time reliving the same day over and over again is always a new adventure when you’re driving the 2020 Jeep Gladiator. Jeep. There’s only one.
From AdWeek:
It is fortuitous that the Super Bowl falls on Groundhog Day. Yet it seems as though only one brand, Jeep, has taken advantage of that fact so far, with Bill Murray reprising his role as Phil Connors, the Pittsburgh weather reporter who relives the same day over and over in Punxsutawney, Pa.
The 60-second Super Bowl ad, done by Chicago-based agency Highdive, reprises the classic 1993 film Groundhog Day. And while a younger generation may not necessarily know the movie, it’s an easy gag to understand. Of course, Murray is an outsized cultural icon, and the fact that the brand is using real characters from the film (Brian Doyle-Murray and Stephen Tobolowsky also appear in their original roles) makes the spot very strong.
Boomers Daily 