Grocery Stores | Boomers Daily

From a GroceryDive.com online review:

The 12,000-square-foot store is packed with in-store dining options, a scratch bakery, coffee bar and a curated assortment of fresh and local products. An additional 8,000 square feet is dedicated to prep space and a kitchen where employees make prepared foods and from-scratch items using Brothers Marketplace’s own recipes.

Roche Bros.’ Brothers Marketplace banner opened its newest store in Cambridge, Massachusetts Tuesday. It’s the banner’s fifth location to open since the concept debuted in 2014, and joins other Brothers stores in Cambridge, Duxbury, Medfield, Weston and Waltham, Massachusetts.

A full-service butcher counter allows customers to place special orders, make requests or order preferred cuts. The butcher sells only antibiotic-free and hormone-free meats and poultry, and includes selections like certified Angus Prime Beef as well as pork sourced from Niman Ranch, and Bell and Evans chicken. The counter also offers ready-to-cook options such as marinated meats, kabobs and house-made sausages.

From an LAMag.com article:

“In the beginning, the company was so in rapture with health and wellness, that they’d get cashews from some exotic place and you’d end up spending 20-some dollars for a bag of nuts,” Widener says. “But I’d still buy a bag because I wanted to learn about it, and I felt better when I ate ‘em.” The supermarket-as-classroom ethos even influences Erewhon’s physical layout: the grocer builds shelves that are too tall so that customers will be forced to ask for assistance, thus building a relationship with salespeople.

Erewhon, a natural foods grocer based in L.A., has inspired cult-like devotion among those who can afford to pay four dollars for an avocado. On Instagram, a torrent of celebrities can be seen pushing bags of Erewhon produce to their Escalades, while beaming earth mother types with names like “healthjunky” cradle the chain’s green beverages. The store has even inspired a line of merch.