From Poster House NYC website:
Alphonse Mucha, born in Bohemia, came to Paris in 1887. Over the next 8 years, he emerged from obscurity to become the most celebrated graphic designer of the Art Nouveau movement. His intricate designs and gorgeous subjects were so popular that he produced pattern books for fellow designers and students, and his publishers repurposed his advertisements for hundreds of other products.
“I predict you will be famous”
—Sarah Bernhardt
But his style and status all started when he met the legendary Sarah Bernhardt, the most famous actress of her day. Mucha’s first poster for her not only launched his graphic design career, but elevated her fame, as the public buzz for the image was completely unprecedented.
To read more:
From our founding in 1929 to the current reimagination of the Museum, MoMA has grown from a bold experiment to New York’s destination for modern and contemporary art. Working with architects Diller Scofidio + Renfro, in collaboration with Gensler, our continued evolution ensures that we always present the most innovative art and meet the changing needs of today’s audiences. To mark this exciting moment, you can explore our history on 
“…from Elton John’s albumGoodbye Yellow Brick Road to the Coen brothers’ O Brother, Where Art Thou?, which owes as much to Oz as it does to Homer’s Odyssey. Joel Coen once said: “Every movie ever made is an attempt to remake The Wizard of Oz.” In his 1992 essay about Fleming’s film, Salman Rushdie describes it as his “very first literary influence”. It was one of Derek Jarman’s favourite movies, and among the first he ever saw. (This is the key to its influence: the fact that everyone watches it in childhood. It seeps into your unconscious and stays there.) And there are the spin-offs, sequels and prequels – The Wiz, Return to Oz, Oz the Great and Powerful, Wicked.”
Boomers Daily 