Tottenham Court Road is a major road in Central London, almost entirely within the London Borough of Camden. The road runs from Euston Road in the north to St Giles Circus in the south; Tottenham Court Road tube station lies just beyond the southern end of the road. 

Fitzrovia is a diverse residential area where grand 18th- and 19th-century apartment buildings sit side by side with social housing. Handy for the West End theatres, it’s filled with hotels, galleries, and old-school pubs. Charlotte Street is lined with lively bistros and cafes, and the surrounding streets are home to new media, advertising, and architectural companies. The lofty BT Tower is an iconic city landmark.