From a Harvard Business Review article:

Baby boomers remain the base of traditional PayTV.  Even with the quickening decline of bundled TV services, 80 million U.S. households still subscribe to cable, satellite, and fiber-based video services.

Well over half of all older consumers are already subscribing to at least one streaming service, with a quarter of Americans over age 50 having cut the cord to linear services by the end of 2018.

The traditional video marketplace is no more. Driven by a combination of technologies including high-speed internet access, billions of mobile devices, and falling prices for high-resolution displays, television as we have known it for decades is undergoing a radical reinvention, one that will reshape the media ecosystem. Just in the last few months, game-changing streaming services have been announced or launched from industry giants including Disney and NBCUniversal, spurred in part by billion-dollar investments from newer entrants such as Netflix, Google, and Apple.

To read more: https://hbr.org/2019/11/for-streaming-services-navigating-generational-differences-is-key