From a Hotel Management online article:
By next year, Zeidan expects Life House to have more than 20 hotels open or under construction across the country, with new developments in Brooklyn, N.Y.; Denver, Colo.; and Lake Tahoe, Nev. “Ninety percent of our hotels are historic buildings that we convert and re-imagine into lifestyle products,” he told HM. In developing each property, the company’s creative team examines both the logistics of the asset and the narrative of the building and its location. “Historic buildings have a tremendous amount of stories and inspiration to draw from,” said the executive.
Life House opened its first hotel late last year in Miami’s Little Havana neighborhood and will have five more hotels in the city by the end of 2019, as well as a further five beyond Miami. In total, Life House has signed more than 500 rooms across nearly 10 projects so far, spending less than $5 million of venture capital and positioning the company to raise a Series B round of funding this summer.
Zeidan’s asset-light growth plans for Life House are focused on markets with high hotel prices and where home-sharing services are highly regulated. Miami’s Airbnb regulations and seasonality made a boutique brand a good fit, he said, and the high prices on hotels in Nantucket made that city optimal for a lifestyle brand. “And there’s an under-supply of hotel inventory there,” he added.
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Website: https://www.lifehousehotels.com/
Davidson’s (Sonder’s) vision starts with offering apartment-style units that provide the consistent service of a hotel—with tweaks such as smartphone-only check-in. Its properties are listed on Airbnb (as well as Booking and Expedia), so families, friends or business travelers can book. Only one third of guests are business travelers, Davidson says.The extra cash will help him achieve this vision of becoming the dominant brand and also keep it the largest in the space, where it competes with Airbnb-backed Lyric, plus Domio and StayAlfred, among others.
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